Thursday, October 11, 2012

11 SPAM Words You Should Be Careful Of

Did you know? 1 out of 3 ISPs consider SPAM complaints as the #1 factor in determining if an email should be blocked.
Here are a few phrases you should stay away from to avoid SPAM complaints:
1.       Accept credit cards
2.       Only $
3.       Free trial
4.       Be your own boss
5.       Cash bonus
6.       Save $
7.       Money back
8.       Sign up free today
9.       This isn't spam
10.   Don't delete
11.   Lowest price
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Friday, September 28, 2012

Have You Drifted From Email Marketing? Don’t. It’s here To Stay.

Email Marketing
Email marketing is one of the oldest forms of online marketing and still plays a very powerful role in the most successful of online businesses. Email marketing still comes with many different strategies that should be implemented when ever targeting an email marketing campaign for any business.

Benefits of email marketing
Here are some points that should explain why email marketing is still ruling the web.

Global reach
It just does not matter where your customer is based. It takes just a click to send an email to people sitting thousands of miles away.

This is probably the most low-cost form of online advertising one can opt for. It is far more economical than conventional marketing forms and saves you precious paper and postage time. Also, it is instant, and thus you do not have to wait for months to achieve results.

Interactive Medium
You have the liberty to incorporate graphics, videos, music, games, and surveys to engage your prospects and grab instant attention. These also add a personal touch to your message which is almost missing in print, radio and other forms of marketing.

24/7 Marketing
You can make use of email marketing round-the-clock. From office, home or while traveling, you can use this effective medium to build customer rapport whenever you want.

Measurable Results
Email lets you measure the response rates you receive from your customers. Special tools such as click-through rates, conversions, number of views are extremely helpful for ascertaining how well your product is being received in the market.

Targeted Marketing
With pre-packaged and custom lists, you can just target the section of people you want to. All your campaigns must not target everyone in the mass and can cater to those for whom the product is relevant.

Opt-in or opt-out Options

This is a great feature you can offer to your prospects to maintain your reputation in the market. This will allow your customers to unsubscribe for your emails whenever they wish to. Indeed, it protects you from getting spam listed.

If you need an email marketing list, we're right here. Get in touch with us now.
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Tuesday, August 28, 2012

What are email bounces? - Part 2

Email Bouces

Email bounces can hinder the success of your marketing campaigns and it is very important for marketers to take corrective action for this. Here are some steps you can implement to reduce the rate of your bounces.

• Check out how your list service vendor handles the bounces.
• Once you get the information from the vendor, check for yourself how many addresses are bouncing and who they are.
• Once you get a soft bounce, resend it a few more times before considering it a hard bounce.
• Temporary soft bounces should be attempted again for sending and the same applies for ‘Out of Office’ emails.
• Take at least a month’s time before invalidating any record from your database.
• It is also a good idea to connect to prospects through other channels if their email address does not really work.
• You should always consider testing your email campaigns before starting the. This will certainly help to reduce the number of bounce-backs.

Below are some examples of hard bounce codes with the description of the error.
5.1.2 - Bad destination host 'DNS Hard Error'
550 - No such user - Administrative prohibition
5.1.1- Unknown or illegal alias
5.1.0- Unknown address error

Email bounce backs are undoubtedly irritating and can bring the flow of your marketing to a halt. However, by exercising little caution and strategies, you can surely reduce them to great extent to ensure the success of your campaigns.
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Friday, August 17, 2012

What are Email bounces? – Part 1

Email Boucnes

Email bounces occur when the emails sent are not delivered to the recipient. It can be caused by a number of reasons.  There are 2 main types of email bounces: hard bounces and soft bounces.

A hard bounce occurs when the email is returned because the recipient’s address is invalid. It can occur if the domain name is invalid; recipient is unknown or due to a network problem.

A soft bounce occurs when the email reaches the inbox, but bounces back before it reaches the recipient. This can happen due to a full mailbox, or has very little storage space.

Email bounces can hinder the success of your marketing campaigns and it is very important for marketers to take corrective action for this. Let’s look at some of them in the next post.
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Monday, July 30, 2012

The Ultimate Checklist to Filter Bounces

Hard Bounces

Bounces are emails that are returned as undelivered and the most common factor that affects deliverability. To avoid this:
  • Have your lists properly filtered and get rid of any invalid email addresses
  • Reduce your bounces by correcting formatting errors like invalid addresses, domains and typos
  • Look for missing @ signs or missing domain names and fix them at the earliest. Another reason for a bounce-back is that the recipients have changed their addresses or moved to a new domain
  • Request your ESP to get you granular delivery reports to manage your lists
  • Confirm email addresses by sending welcome emails to all the recipients on the list
  • Carry out a test email campaign to identify any basic errors.
  • Bounces can purge an email address, hence set a bounce threshold for a given period of time.
  • Monitor your delivery rates by categories such as domain names, time of sending and other criteria. Track them and if you see a negative pattern in the deliverability rates, call an expert for help.
  • Make sure you update your lists timely and incorporate changes in addresses to avoid frequent bounce-backs.
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Friday, July 20, 2012

9 Reasons Your Messages Might Get Blocked

Email Messages Blocked

It is a common factor that email marketing messages are hit back by the ISPs even when they were opted for by the clients. Here are 9 reasons why your email might not reach your prospect's inbox:

1.    If emails are regularly send out to invalid email addresses that would affect the reputation of the sender. This is one of the main reasons that ISPs block email messages.

2.    The other factor that affects the sender’s reputation adversely is the spam complaints from recipients and a high bounce rate.

3.    Bad email addresses are monitored by ISPs frequently to identify spammers and dishonest senders. Spammers usually use fake ids to send emails to people on a huge mailing list without taking care if they are valid or not.

4.    If any percentage of your messages goes to invalid email addresses, you have the chance of a temporary block with the ISP.

5.    ISPs block emails from marketers who tend to use poor email acquisition techniques to build their list while compromising on quality.

6.    Your email messages will also be blocked if you try to send to inactive lists in an attempt to re-engage old customers.

7.    ISPs also block messages from marketers who have changed their email service providers and have not paid due attention to effective list hygiene practices.

8.    Sometimes, the words in the subject line of the email can cause a filter to trigger and block your email.

9.    Sending emails too frequently from the same email address can also cause a trigger and result in blocking of your emails by the ISP.

Avoiding the above bloopers would ensure you smooth deliverability rates for your email. However, you must ensure that you are following honest email marketing practices to avoid being labeled as a ‘spammer’.

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Tuesday, July 17, 2012

ListAustralia Offers Readymade Lists Tailor-made to your Business

Whether you own an advertising agency or a healthcare company, the first thing you need to start a marketing campaign is the right contact database.  Most often, marketers do not have the time and resources to engage separate resources to prepare detailed databases of consumers and organizations. Moreover, when the business requirement is a little specific or niche, readymade databases prove to be the best bet.

ListAustralia provides a variety of pre-packaged or readymade databases to help marketers like you.
ListAustralia’s readymade lists are:
•    Varied and prepared according to different industries
•    Completely verified and are updated at regular intervals
•    More than a million contacts so that you are never short on number of prospects
•    Based on various categories like organizations, industry, individuals’ details and many more
•    Ready-to-use and are delivered within 24 hrs of placing an order
Tailor made lists

You can now start a marketing campaign at any time. With our pre-packaged lists, you can target any section of the industry and consumers. Using different kinds of pre-packaged lists also lets you compare the response rates from various cross-sections of the market. You can gauge how well is your product received amongst the prospects.
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Wednesday, July 11, 2012

ListAustralia Offers Custom-Built Lists for your Industry

A recent study shows that accurate databases can reduce marketing costs by 35%
A customized list is the right tool to help you in identifying the right prospects for your business. These B2B lists are developed by industry experts after necessary market research and validation. Such customer databases can help you identify your potential customers and their preferences and choices of products.

Why Get A Custom-built List?
Custom-built lists
 • The lists are highly authentic and compiled from reliable sources like government listings, public filings, tradeshows, conferences etc
• Each and every listing in the database is verified by our professionals through telephone and email, both
• The custom-built lists can be used for specialized marketing campaigns instead of a generalized one
• Since the lists are verified and collected from authentic sources, a very high deliverability rate is guaranteed to ensure the success of your marketing campaigns.
• The quality of custom-built databases is further strengthened by segmenting the lists into various categories like occupation, location, zip code, demography and others besides the basic contact details of the customers
Now-a-days, you can also get a custom-built list based on the SIC code of the organization. An SIC code represents the industry to which your prospects belong. Such a classification is helpful for formulating niche campaigns and allows for targeted exposure for your products.

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Tuesday, June 19, 2012

Consumer List Appending for Smart Campaigns & Better Deliverability

Consumer List Appending
It is very important to have an updated marketing list for your campaigns to be fully effective. ListAustralia’s specialized list appending services will help enhance the quality of your database by adding fresh new contacts and removing the old, inactive ones. Our appending services improve the overall quality of your databases and help you gain new prospects.

Why Choose Our Appending Solutions?
• Our appending professionals cleanse your database and find missing and incomplete records from the database. These are then deleted and replaced by new, active contacts.

• Before including a record in the database, our professionals verify with the prospect if the current contact details are valid. Once confirmed, the record is finally incorporated in the database.

• Our appending services enable you to cut unnecessary cost and time in appending your marketing lists. You can hence, concentrate more on the core marketing activities of your business.

• We append contacts in frequent intervals; hence, you can be assured that any list delivered is free from any obsolete record.

Timely appending of databases can improve the deliverability of your campaigns by 60%

Our fast and cost-effective append solutions can help you get a fresh, clean list of consumers in a quick turnaround. Our customized methodology is formulated keeping in mind the needs of your business and the market domain it caters to.
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Thursday, June 14, 2012

Actionable Tips to Avoid Email SPAM. Act Now!!!

This post explains how you can avoid spam filters and how simple modification can reduce accidental spam flagging by spam filters.

Avoid words that trigger spam
Do not include spam tainted words in your email "subject line" and in the “email body”. As preventive steps, run the email template through the spam checker. This will help you weed out inadvertent usage of spam words. Another way to keep you updated on new words is by tracking and avoiding words that appear in junk filter list of Microsoft Outlook’s junk filter or in the third party email clients.

Some of the common words that spam filters include are:
Free!,$$$,50% off!, click here, call now!, subscribe, earn $, discount!, online marketing, order now, please read, don't delete, etc.

Use a consistent “From” field
Use a consistent sender in all outgoing emails. Use your brand name, not an anonymous name, in the "from" field. Moreover, consistent messaging policy enables you to meet the right expectations of the recipients and help you to maintain good relations with ISPs.

Remove unsubscribes
Don’t mail to someone if they have unsubscribed. As a good practice, group the unsubscribe and remove them within 10 days of the request. Failure to remove opt-outs will result in user complaint. Too many complaints will attract the attention of ISPs and in turn their filters will stop your mail from traversing. Due to such serious retribution, most email vendors ensure that opt-outs are automatically removed from the database.

Keep HTML formats Simple
It’s important to keep your HTML formats very simple by avoiding javascript, embedded forms, and hidden text in HTML emails. If your HTML message has more than 50% HTML tags, there are more chances of getting caught in spam filters.

Here are 3 elements in HTML to avoid:
1. Avoid HTML table with a thick border
2. Avoid JavaScript contained in the HTML message
3. Avoid making HTML code harder to understand in decompiled form
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Friday, June 8, 2012

List Australia Offers IT Decision Makers List for Optimum Marketing Success

Looking for key contact details of decisions makers from the IT industry? List Australia brings you the most extensive database consisting of the contact details of the key decision makers along with other crucial demographics such as Employees, Sales, SIC Code, Primary Industry, NAICS and Web Address, etc.

At List Australia, we manage, maintain and compile databases related to the vast IT industry. With these exclusive decision makers lists you can ensure maximum outcome from your marketing campaigns and lead generation.
IT Decision Makers List

The solutions that we offer:
•    Connect with top level decision makers and management executives
•    Gain maximum impact from your marketing promotions
•    Updated regularly to maintain freshness and accuracy
•    Extensive database also suitable for consulting purposes
•    Comprehensive data to improve ROI
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Thursday, May 31, 2012

Microsoft Dynamics Users List is Selling Hot!!!

Microsoft Dynamics Users List

Microsoft Dynamics list from List Australia will enable you capture the best prospects for your business. Microsoft provides a complete suite of business software solutions which helps in integrating and managing your prospects core activities like finance, sales, inventory, human resources and payroll.

Besides containing basic information like First Name, Last Name, Title, Email Address, Company, Full Postal address, these databases will also include Employees Count, Sales Data, SIC Code, Primary Industry, NAICS of your prospect company. The database is updated every month to ensure error-free records.

We collect data from authentic sources like seminars, trade shows, exhibitions and magazine subscription offers.

With our Microsoft Dynamics databases you can target prospects from IT, Manufacturing, Finance, Advertising, Healthcare sector and more.
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Wednesday, May 16, 2012

3 Easy Steps to Write Effective Messages

1. Write an informative and meaningful subject line
An attractive subject line determines the credibility of an email, as it is essential to make the recipient open the mail.
So, the subject line should be relevant to the content inside, at the same time has to be eye-catchy too.

2. Place the key point in the first half of the mail
Try to mention the objective of the mail in the first sentence or at least in the first few lines. One glimpse at these lines must convey the message to the reader. This would save the reader’s time as well as arouse interest to read the rest.

3. Be concise and clear
Keep the information to the point, focused and readable. By giving the message a conversational tone, it can be personalized. The language used must be simple and easy to understand. Do not forget to introduce yourself.

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Tuesday, February 21, 2012

List Australia offers Full Spectrum Appending Solutions to Keep Your List Squeaky Clean

List Appending Solutions

Accurate e-mail addresses are just a click away.
Our data appending services guarantee that your emails touch the high deliverability score. Our B2B email appending service gives you email addresses of all kinds of Australian lists.
Through our appending services, we aim to convert our clients’ incomplete databases into a valuable leads list. We incorporate missing data to your existing list and verify them before delivering it to you.
Why Sign up For an Appending Deal with List Australia?
  • Our appending services are 100% permission based and CAN-SPAM compliant
  • Our appending services guarantee you highest deliverability rates for your email campaigns
  • We have strict quality control system that performs all CASS standardization and in-house customer matching
  • We will deliver an appended list to you within 48 hrs of receiving
For price quote, CLICK HERE. Fill in the below given form to take a FREE TRIAL of our Australian B2B List Appending solution:

Contact Us for more information.
Melody Heales from ListAustralia
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