Tuesday, June 19, 2012

Consumer List Appending for Smart Campaigns & Better Deliverability

Consumer List Appending
It is very important to have an updated marketing list for your campaigns to be fully effective. ListAustralia’s specialized list appending services will help enhance the quality of your database by adding fresh new contacts and removing the old, inactive ones. Our appending services improve the overall quality of your databases and help you gain new prospects.

Why Choose Our Appending Solutions?
• Our appending professionals cleanse your database and find missing and incomplete records from the database. These are then deleted and replaced by new, active contacts.

• Before including a record in the database, our professionals verify with the prospect if the current contact details are valid. Once confirmed, the record is finally incorporated in the database.

• Our appending services enable you to cut unnecessary cost and time in appending your marketing lists. You can hence, concentrate more on the core marketing activities of your business.

• We append contacts in frequent intervals; hence, you can be assured that any list delivered is free from any obsolete record.

Timely appending of databases can improve the deliverability of your campaigns by 60%

Our fast and cost-effective append solutions can help you get a fresh, clean list of consumers in a quick turnaround. Our customized methodology is formulated keeping in mind the needs of your business and the market domain it caters to.
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Thursday, June 14, 2012

Actionable Tips to Avoid Email SPAM. Act Now!!!

This post explains how you can avoid spam filters and how simple modification can reduce accidental spam flagging by spam filters.

Avoid words that trigger spam
Do not include spam tainted words in your email "subject line" and in the “email body”. As preventive steps, run the email template through the spam checker. This will help you weed out inadvertent usage of spam words. Another way to keep you updated on new words is by tracking and avoiding words that appear in junk filter list of Microsoft Outlook’s junk filter or in the third party email clients.

Some of the common words that spam filters include are:
Free!,$$$,50% off!, click here, call now!, subscribe, earn $, discount!, online marketing, order now, please read, don't delete, etc.

Use a consistent “From” field
Use a consistent sender in all outgoing emails. Use your brand name, not an anonymous name, in the "from" field. Moreover, consistent messaging policy enables you to meet the right expectations of the recipients and help you to maintain good relations with ISPs.

Remove unsubscribes
Don’t mail to someone if they have unsubscribed. As a good practice, group the unsubscribe and remove them within 10 days of the request. Failure to remove opt-outs will result in user complaint. Too many complaints will attract the attention of ISPs and in turn their filters will stop your mail from traversing. Due to such serious retribution, most email vendors ensure that opt-outs are automatically removed from the database.

Keep HTML formats Simple
It’s important to keep your HTML formats very simple by avoiding javascript, embedded forms, and hidden text in HTML emails. If your HTML message has more than 50% HTML tags, there are more chances of getting caught in spam filters.

Here are 3 elements in HTML to avoid:
1. Avoid HTML table with a thick border
2. Avoid JavaScript contained in the HTML message
3. Avoid making HTML code harder to understand in decompiled form
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Friday, June 8, 2012

List Australia Offers IT Decision Makers List for Optimum Marketing Success

Looking for key contact details of decisions makers from the IT industry? List Australia brings you the most extensive database consisting of the contact details of the key decision makers along with other crucial demographics such as Employees, Sales, SIC Code, Primary Industry, NAICS and Web Address, etc.

At List Australia, we manage, maintain and compile databases related to the vast IT industry. With these exclusive decision makers lists you can ensure maximum outcome from your marketing campaigns and lead generation.
IT Decision Makers List

The solutions that we offer:
•    Connect with top level decision makers and management executives
•    Gain maximum impact from your marketing promotions
•    Updated regularly to maintain freshness and accuracy
•    Extensive database also suitable for consulting purposes
•    Comprehensive data to improve ROI
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