Email bounces occur when the emails sent are not delivered to the recipient. It can be caused by a number of reasons. There are 2 main types of email bounces: hard bounces and soft bounces.
A hard bounce occurs when the email is returned because the recipient’s address is invalid. It can occur if the domain name is invalid; recipient is unknown or due to a network problem.
A soft bounce occurs when the email reaches the inbox, but bounces back before it reaches the recipient. This can happen due to a full mailbox, or has very little storage space.
Email bounces can hinder the success of your marketing campaigns and it is very important for marketers to take corrective action for this. Let’s look at some of them in the next post.