What are email bounces? - Part 2

Email bounces can hinder the success of your marketing campaigns and it is very important for marketers to take corrective action for this. Here are some steps you can implement to reduce the rate of your bounces.

• Check out how your list service vendor handles the bounces.
• Once you get the information from the vendor, check for yourself how many addresses are bouncing and who they are.
• Once you get a soft bounce, resend it a few more times before considering it a hard bounce.
• Temporary soft bounces should be attempted again for sending and the same applies for ‘Out of Office’ emails.
• Take at least a month’s time before invalidating any record from your database.
• It is also a good idea to connect to prospects through other channels if their email address does not really work.
• You should always consider testing your email campaigns before starting the. This will certainly help to reduce the number of bounce-backs.

Below are some examples of hard bounce codes with the description of the error.
5.1.2 - Bad destination host 'DNS Hard Error'
550 - No such user - Administrative prohibition
5.1.1- Unknown or illegal alias
5.1.0- Unknown address error

Email bounce backs are undoubtedly irritating and can bring the flow of your marketing to a halt. However, by exercising little caution and strategies, you can surely reduce them to great extent to ensure the success of your campaigns.

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