The Ultimate Checklist to Filter Bounces

Bounces are emails that are returned as undelivered and the most common factor that affects deliverability. To avoid this:

• Have your lists properly filtered and get rid of any invalid email addresses
• Reduce your bounces by correcting formatting errors like invalid addresses, domains and typos
• Look for missing @ signs or missing domain names and fix them at the earliest. Another reason for a bounce-back is that the recipients have changed their addresses or moved to a new domain
• Request your ESP to get you granular delivery reports to manage your lists
• Confirm email addresses by sending welcome emails to all the recipients on the list
• Carry out a test email campaign to identify any basic errors.
• Bounces can purge an email address, hence set a bounce threshold for a given period of time.
• Monitor your delivery rates by categories such as domain names, time of sending and other criteria. Track them and if you see a negative pattern in the deliverability rates, call an expert for help.
• Make sure you update your lists timely and incorporate changes in addresses to avoid frequent bounce-backs.

Share |

Actionable Tips to Avoid Email SPAM. Act Now!!!

This post explains how you can avoid spam filters and how simple modification can reduce accidental spam flagging by spam filters.

Avoid words that trigger spam
Do not include spam tainted words in your email "subject line" and in the “email body”. As preventive steps, run the email template through the spam checker. This will help you weed out inadvertent usage of spam words. Another way to keep you updated on new words is by tracking and avoiding words that appear in junk filter list of Microsoft Outlook’s junk filter or in the third party email clients.

Some of the common words that spam filters include are:
Free!,$$$,50% off!, click here, call now!, subscribe, earn $, discount!, online marketing, order now, please read, don't delete, etc.

Use a consistent “From” field
Use a consistent sender in all outgoing emails. Use your brand name, not an anonymous name, in the "from" field. Moreover, consistent messaging policy enables you to meet the right expectations of the recipients and help you to maintain good relations with ISPs.

Remove unsubscribes
Don’t mail to someone if they have unsubscribed. As a good practice, group the unsubscribe and remove them within 10 days of the request. Failure to remove opt-outs will result in user complaint. Too many complaints will attract the attention of ISPs and in turn their filters will stop your mail from traversing. Due to such serious retribution, most email vendors ensure that opt-outs are automatically removed from the database.

Keep HTML formats Simple
It’s important to keep your HTML formats very simple by avoiding javascript, embedded forms, and hidden text in HTML emails. If your HTML message has more than 50% HTML tags, there are more chances of getting caught in spam filters.

Here are 3 elements in HTML to avoid:
1. Avoid HTML table with a thick border
2. Avoid JavaScript contained in the HTML message
3. Avoid making HTML code harder to understand in decompiled form

Share |

Australian B2B Fax Appending Solution by ListAustralia

ListAustralia can help you amplify your marketing ventures through Australian Business Fax Append service

ListAustralia’s Fax Number Appending Solution is a strategy of adding fresh fax numbers to your marketing database. With fax appending, you get one more way to amplify your marketing ventures. It allows you to utilize the potential of one of the most underrated yet effective modes of marketing campaigns, that is fax marketing campaigns.

What’s on the offer?

• Get fresh and updated fax numbers of your customers and prospects
  
• Expand your business
  
• Explore new markets and territories
  
• Send your offers, product updates, news and other information directly to your targeted audience without any hassle

ListAustralia’s fax number appending service can get you the direct fax numbers of your target audience.

For price quote, CLICK HERE. Fill in the below given form to take a FREE TRIAL of our Australian B2B Fax Number Appending solution:

Contact Us for more information.

Share |