What are email bounces? - Part 2

Email bounces can hinder the success of your marketing campaigns and it is very important for marketers to take corrective action for this. Here are some steps you can implement to reduce the rate of your bounces.

• Check out how your list service vendor handles the bounces.
• Once you get the information from the vendor, check for yourself how many addresses are bouncing and who they are.
• Once you get a soft bounce, resend it a few more times before considering it a hard bounce.
• Temporary soft bounces should be attempted again for sending and the same applies for ‘Out of Office’ emails.
• Take at least a month’s time before invalidating any record from your database.
• It is also a good idea to connect to prospects through other channels if their email address does not really work.
• You should always consider testing your email campaigns before starting the. This will certainly help to reduce the number of bounce-backs.

Below are some examples of hard bounce codes with the description of the error.
5.1.2 - Bad destination host 'DNS Hard Error'
550 - No such user - Administrative prohibition
5.1.1- Unknown or illegal alias
5.1.0- Unknown address error

Email bounce backs are undoubtedly irritating and can bring the flow of your marketing to a halt. However, by exercising little caution and strategies, you can surely reduce them to great extent to ensure the success of your campaigns.

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Consumer List Appending for Smart Campaigns & Better Deliverability

 

It is very important to have an updated marketing list for your campaigns to be fully effective. ListAustralia’s specialized list appending services will help enhance the quality of your database by adding fresh new contacts and removing the old, inactive ones. Our appending services improve the overall quality of your databases and help you gain new prospects.

Why Choose Our Appending Solutions?
• Our appending professionals cleanse your database and find missing and incomplete records from the database. These are then deleted and replaced by new, active contacts.

• Before including a record in the database, our professionals verify with the prospect if the current contact details are valid. Once confirmed, the record is finally incorporated in the database.

• Our appending services enable you to cut unnecessary cost and time in appending your marketing lists. You can hence, concentrate more on the core marketing activities of your business.

• We append contacts in frequent intervals; hence, you can be assured that any list delivered is free from any obsolete record.

Timely appending of databases can improve the deliverability of your campaigns by 60%

Our fast and cost-effective append solutions can help you get a fresh, clean list of consumers in a quick turnaround. Our customized methodology is formulated keeping in mind the needs of your business and the market domain it caters to.

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