Have You Drifted From Email Marketing? Don’t. It’s here To Stay.

Email marketing is one of the oldest forms of online marketing and still plays a very powerful role in the most successful of online businesses. Email marketing still comes with many different strategies that should be implemented when ever targeting an email marketing campaign for any business.

Benefits of email marketing
Here are some points that should explain why email marketing is still ruling the web.

Global reach
It just does not matter where your customer is based. It takes just a click to send an email to people sitting thousands of miles away.

Low-cost
This is probably the most low-cost form of online advertising one can opt for. It is far more economical than conventional marketing forms and saves you precious paper and postage time. Also, it is instant, and thus you do not have to wait for months to achieve results.

Interactive Medium
You have the liberty to incorporate graphics, videos, music, games, and surveys to engage your prospects and grab instant attention. These also add a personal touch to your message which is almost missing in print, radio and other forms of marketing.

24/7 Marketing
You can make use of email marketing round-the-clock. From office, home or while traveling, you can use this effective medium to build customer rapport whenever you want.

Measurable Results
Email lets you measure the response rates you receive from your customers. Special tools such as click-through rates, conversions, number of views are extremely helpful for ascertaining how well your product is being received in the market.

Targeted Marketing
With pre-packaged and custom lists, you can just target the section of people you want to. All your campaigns must not target everyone in the mass and can cater to those for whom the product is relevant.

Opt-in or opt-out Options
This is a great feature you can offer to your prospects to maintain your reputation in the market. This will allow your customers to unsubscribe for your emails whenever they wish to. Indeed, it protects you from getting spam listed.

If you need an email marketing list, we're right here. Get in touch with us now.

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The Ultimate Checklist to Filter Bounces

Bounces are emails that are returned as undelivered and the most common factor that affects deliverability. To avoid this:

• Have your lists properly filtered and get rid of any invalid email addresses
• Reduce your bounces by correcting formatting errors like invalid addresses, domains and typos
• Look for missing @ signs or missing domain names and fix them at the earliest. Another reason for a bounce-back is that the recipients have changed their addresses or moved to a new domain
• Request your ESP to get you granular delivery reports to manage your lists
• Confirm email addresses by sending welcome emails to all the recipients on the list
• Carry out a test email campaign to identify any basic errors.
• Bounces can purge an email address, hence set a bounce threshold for a given period of time.
• Monitor your delivery rates by categories such as domain names, time of sending and other criteria. Track them and if you see a negative pattern in the deliverability rates, call an expert for help.
• Make sure you update your lists timely and incorporate changes in addresses to avoid frequent bounce-backs.

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ListAustralia Offers Readymade Lists Tailor-made to your Business

Whether you own an advertising agency or a healthcare company, the first thing you need to start a marketing campaign is the right contact database.  Most often, marketers do not have the time and resources to engage separate resources to prepare detailed databases of consumers and organizations. Moreover, when the business requirement is a little specific or niche, readymade databases prove to be the best bet.

ListAustralia provides a variety of pre-packaged or readymade databases to help marketers like you.
        
ListAustralia’s readymade lists are:
•    Varied and prepared according to different industries
•    Completely verified and are updated at regular intervals
•    More than a million contacts so that you are never short on number of prospects
•    Based on various categories like organizations, industry, individuals’ details and many more
•    Ready-to-use and are delivered within 24 hrs of placing an order

You can now start a marketing campaign at any time. With our pre-packaged lists, you can target any section of the industry and consumers. Using different kinds of pre-packaged lists also lets you compare the response rates from various cross-sections of the market. You can gauge how well is your product received amongst the prospects.

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Actionable Tips to Avoid Email SPAM. Act Now!!!

This post explains how you can avoid spam filters and how simple modification can reduce accidental spam flagging by spam filters.

Avoid words that trigger spam
Do not include spam tainted words in your email "subject line" and in the “email body”. As preventive steps, run the email template through the spam checker. This will help you weed out inadvertent usage of spam words. Another way to keep you updated on new words is by tracking and avoiding words that appear in junk filter list of Microsoft Outlook’s junk filter or in the third party email clients.

Some of the common words that spam filters include are:
Free!,$$$,50% off!, click here, call now!, subscribe, earn $, discount!, online marketing, order now, please read, don't delete, etc.

Use a consistent “From” field
Use a consistent sender in all outgoing emails. Use your brand name, not an anonymous name, in the "from" field. Moreover, consistent messaging policy enables you to meet the right expectations of the recipients and help you to maintain good relations with ISPs.

Remove unsubscribes
Don’t mail to someone if they have unsubscribed. As a good practice, group the unsubscribe and remove them within 10 days of the request. Failure to remove opt-outs will result in user complaint. Too many complaints will attract the attention of ISPs and in turn their filters will stop your mail from traversing. Due to such serious retribution, most email vendors ensure that opt-outs are automatically removed from the database.

Keep HTML formats Simple
It’s important to keep your HTML formats very simple by avoiding javascript, embedded forms, and hidden text in HTML emails. If your HTML message has more than 50% HTML tags, there are more chances of getting caught in spam filters.

Here are 3 elements in HTML to avoid:
1. Avoid HTML table with a thick border
2. Avoid JavaScript contained in the HTML message
3. Avoid making HTML code harder to understand in decompiled form

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3 Easy Steps to Write Effective Messages

1. Write an informative and meaningful subject line
An attractive subject line determines the credibility of an email, as it is essential to make the recipient open the mail.
So, the subject line should be relevant to the content inside, at the same time has to be eye-catchy too.

2. Place the key point in the first half of the mail
Try to mention the objective of the mail in the first sentence or at least in the first few lines. One glimpse at these lines must convey the message to the reader. This would save the reader’s time as well as arouse interest to read the rest.

3. Be concise and clear
Keep the information to the point, focused and readable. By giving the message a conversational tone, it can be personalized. The language used must be simple and easy to understand. Do not forget to introduce yourself.

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Australian B2B Email Appending Solution by ListAustralia

ListAustralia Promises Highly Deliverable Business Email Addresses in Industry

Email has grown beyond an interpersonal communications tool. It is the most effective, immediate, targeted and cheapest way to directly reach customers. Email has become very popular and has overtaken other marketing channels like phone, postal, fax, etc.

Hence, by adding email addresses to your list, you can expand your marketing options and receive tremendous customer communication benefits.

ListAustralia can help you reap benefits from email communication and presents Australian B2B Email Appending solutions. Australian Business Email Appending solution matches information contained in your file with our data repository of more than 80 million email addresses. When a match is found, the right email id is added to your file.

Click here to Download our Ebook on Email Deliverability for FREE

What’s on the offer?

• A complete database with fresh target email addresses
• A fast and cost-effective method to connect with prospects and customers
• Enhanced brand visibility
• Maximum delivery guarantee on appended records

Thus, Australian B2B Email Appending solution from LA promises you more prospects, more customers and more growth by appending right email addresses.

For price quote, CLICK HERE. Fill in the below given form to take a FREE TRIAL of our Australian B2B Email Appending solution:

Contact Us for more information.

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