11 SPAM Words You Should Be Careful Of

Did you know? 1 out of 3 ISPs consider SPAM complaints as the #1 factor in determining if an email should be blocked.

Here are a few phrases you should stay away from to avoid SPAM complaints:

1.       Accept credit cards

2.       Only $

3.       Free trial

4.       Be your own boss

5.       Cash bonus

6.       Save $

7.       Money back

8.       Sign up free today

9.       This isn't spam

10.   Don't delete

11.   Lowest price

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Have You Drifted From Email Marketing? Don’t. It’s here To Stay.

Email marketing is one of the oldest forms of online marketing and still plays a very powerful role in the most successful of online businesses. Email marketing still comes with many different strategies that should be implemented when ever targeting an email marketing campaign for any business.

Benefits of email marketing
Here are some points that should explain why email marketing is still ruling the web.

Global reach
It just does not matter where your customer is based. It takes just a click to send an email to people sitting thousands of miles away.

Low-cost
This is probably the most low-cost form of online advertising one can opt for. It is far more economical than conventional marketing forms and saves you precious paper and postage time. Also, it is instant, and thus you do not have to wait for months to achieve results.

Interactive Medium
You have the liberty to incorporate graphics, videos, music, games, and surveys to engage your prospects and grab instant attention. These also add a personal touch to your message which is almost missing in print, radio and other forms of marketing.

24/7 Marketing
You can make use of email marketing round-the-clock. From office, home or while traveling, you can use this effective medium to build customer rapport whenever you want.

Measurable Results
Email lets you measure the response rates you receive from your customers. Special tools such as click-through rates, conversions, number of views are extremely helpful for ascertaining how well your product is being received in the market.

Targeted Marketing
With pre-packaged and custom lists, you can just target the section of people you want to. All your campaigns must not target everyone in the mass and can cater to those for whom the product is relevant.

Opt-in or opt-out Options
This is a great feature you can offer to your prospects to maintain your reputation in the market. This will allow your customers to unsubscribe for your emails whenever they wish to. Indeed, it protects you from getting spam listed.

If you need an email marketing list, we're right here. Get in touch with us now.

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What are email bounces? - Part 2

Email bounces can hinder the success of your marketing campaigns and it is very important for marketers to take corrective action for this. Here are some steps you can implement to reduce the rate of your bounces.

• Check out how your list service vendor handles the bounces.
• Once you get the information from the vendor, check for yourself how many addresses are bouncing and who they are.
• Once you get a soft bounce, resend it a few more times before considering it a hard bounce.
• Temporary soft bounces should be attempted again for sending and the same applies for ‘Out of Office’ emails.
• Take at least a month’s time before invalidating any record from your database.
• It is also a good idea to connect to prospects through other channels if their email address does not really work.
• You should always consider testing your email campaigns before starting the. This will certainly help to reduce the number of bounce-backs.

Below are some examples of hard bounce codes with the description of the error.
5.1.2 - Bad destination host 'DNS Hard Error'
550 - No such user - Administrative prohibition
5.1.1- Unknown or illegal alias
5.1.0- Unknown address error

Email bounce backs are undoubtedly irritating and can bring the flow of your marketing to a halt. However, by exercising little caution and strategies, you can surely reduce them to great extent to ensure the success of your campaigns.

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What are Email bounces? – Part 1

Email bounces occur when the emails sent are not delivered to the recipient. It can be caused by a number of reasons.  There are 2 main types of email bounces: hard bounces and soft bounces.

A hard bounce occurs when the email is returned because the recipient’s address is invalid. It can occur if the domain name is invalid; recipient is unknown or due to a network problem.

A soft bounce occurs when the email reaches the inbox, but bounces back before it reaches the recipient. This can happen due to a full mailbox, or has very little storage space.

Email bounces can hinder the success of your marketing campaigns and it is very important for marketers to take corrective action for this. Let’s look at some of them in the next post.

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The Ultimate Checklist to Filter Bounces

Bounces are emails that are returned as undelivered and the most common factor that affects deliverability. To avoid this:

• Have your lists properly filtered and get rid of any invalid email addresses
• Reduce your bounces by correcting formatting errors like invalid addresses, domains and typos
• Look for missing @ signs or missing domain names and fix them at the earliest. Another reason for a bounce-back is that the recipients have changed their addresses or moved to a new domain
• Request your ESP to get you granular delivery reports to manage your lists
• Confirm email addresses by sending welcome emails to all the recipients on the list
• Carry out a test email campaign to identify any basic errors.
• Bounces can purge an email address, hence set a bounce threshold for a given period of time.
• Monitor your delivery rates by categories such as domain names, time of sending and other criteria. Track them and if you see a negative pattern in the deliverability rates, call an expert for help.
• Make sure you update your lists timely and incorporate changes in addresses to avoid frequent bounce-backs.

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9 Reasons Your Messages Might Get Blocked

It is a common factor that email marketing messages are hit back by the ISPs even when they were opted for by the clients. Here are 9 reasons why your email might not reach your prospect's inbox:

1.    If emails are regularly send out to invalid email addresses that would affect the reputation of the sender. This is one of the main reasons that ISPs block email messages.

2.    The other factor that affects the sender’s reputation adversely is the spam complaints from recipients and a high bounce rate.

3.    Bad email addresses are monitored by ISPs frequently to identify spammers and dishonest senders. Spammers usually use fake ids to send emails to people on a huge mailing list without taking care if they are valid or not.

4.    If any percentage of your messages goes to invalid email addresses, you have the chance of a temporary block with the ISP.

5.    ISPs block emails from marketers who tend to use poor email acquisition techniques to build their list while compromising on quality.

6.    Your email messages will also be blocked if you try to send to inactive lists in an attempt to re-engage old customers.

7.    ISPs also block messages from marketers who have changed their email service providers and have not paid due attention to effective list hygiene practices.

8.    Sometimes, the words in the subject line of the email can cause a filter to trigger and block your email.

9.    Sending emails too frequently from the same email address can also cause a trigger and result in blocking of your emails by the ISP.

Avoiding the above bloopers would ensure you smooth deliverability rates for your email. However, you must ensure that you are following honest email marketing practices to avoid being labeled as a ‘spammer’.

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ListAustralia Offers Readymade Lists Tailor-made to your Business

Whether you own an advertising agency or a healthcare company, the first thing you need to start a marketing campaign is the right contact database.  Most often, marketers do not have the time and resources to engage separate resources to prepare detailed databases of consumers and organizations. Moreover, when the business requirement is a little specific or niche, readymade databases prove to be the best bet.

ListAustralia provides a variety of pre-packaged or readymade databases to help marketers like you.
        
ListAustralia’s readymade lists are:
•    Varied and prepared according to different industries
•    Completely verified and are updated at regular intervals
•    More than a million contacts so that you are never short on number of prospects
•    Based on various categories like organizations, industry, individuals’ details and many more
•    Ready-to-use and are delivered within 24 hrs of placing an order

You can now start a marketing campaign at any time. With our pre-packaged lists, you can target any section of the industry and consumers. Using different kinds of pre-packaged lists also lets you compare the response rates from various cross-sections of the market. You can gauge how well is your product received amongst the prospects.

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ListAustralia Offers Custom-Built Lists for your Industry

A recent study shows that accurate databases can reduce marketing costs by 35%
A customized list is the right tool to help you in identifying the right prospects for your business. These B2B lists are developed by industry experts after necessary market research and validation. Such customer databases can help you identify your potential customers and their preferences and choices of products.

Why Get A Custom-built List?

 • The lists are highly authentic and compiled from reliable sources like government listings, public filings, tradeshows, conferences etc
• Each and every listing in the database is verified by our professionals through telephone and email, both
• The custom-built lists can be used for specialized marketing campaigns instead of a generalized one
• Since the lists are verified and collected from authentic sources, a very high deliverability rate is guaranteed to ensure the success of your marketing campaigns.
• The quality of custom-built databases is further strengthened by segmenting the lists into various categories like occupation, location, zip code, demography and others besides the basic contact details of the customers
Now-a-days, you can also get a custom-built list based on the SIC code of the organization. An SIC code represents the industry to which your prospects belong. Such a classification is helpful for formulating niche campaigns and allows for targeted exposure for your products.

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