Benefits of email marketing
Here are some points that should explain why email marketing is still ruling the web.
Global reach
It just does not matter where your customer is based. It takes just a click to send an email to people sitting thousands of miles away.
Low-cost
This is probably the most low-cost form of online advertising one can opt for. It is far more economical than conventional marketing forms and saves you precious paper and postage time. Also, it is instant, and thus you do not have to wait for months to achieve results.
Interactive Medium
You have the liberty to incorporate graphics, videos, music, games, and surveys to engage your prospects and grab instant attention. These also add a personal touch to your message which is almost missing in print, radio and other forms of marketing.
24/7 Marketing
You can make use of email marketing round-the-clock. From office, home or while traveling, you can use this effective medium to build customer rapport whenever you want.
Measurable Results
Email lets you measure the response rates you receive from your customers. Special tools such as click-through rates, conversions, number of views are extremely helpful for ascertaining how well your product is being received in the market.
Targeted Marketing
With pre-packaged and custom lists, you can just target the section of people you want to. All your campaigns must not target everyone in the mass and can cater to those for whom the product is relevant.
Opt-in or opt-out Options
This is a great feature you can offer to your prospects to maintain your reputation in the market. This will allow your customers to unsubscribe for your emails whenever they wish to. Indeed, it protects you from getting spam listed.
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